One-Year Anniversary Campaign
For the OKX MENA one-year anniversary in the UAE, we led the full content creation — from concept to rollout.
50+ assets. Bilingual. Everywhere.
Client
OKX MENA
Year
Dec 2025
Delivery
Video, Motion, Graphic Design
Language
English, Arabic
The Brief
OKX had been in the UAE market for one year. They wanted a campaign big enough to dominate every platform — bold, cohesive, and built to drive real engagement around a single message: you could win up to 1 Bitcoin to mark the anniversary. They brought Kynda in to own the creative direction and produce everything from teaser to rollout.
Our Approach
We worked directly with OKX's internal marketing team, social media team, and paid media team to build one unified visual language — clean, high-contrast black and white, big bold bilingual typography, anchored around two things: the prize mechanic and the product itself (the OKX phone UI).
VIDEOS
15
English & Arabic, social and paid formats
STATIC DESIGNS
25
Bilingual, resized for Meta, Yango, Careem, and Noon
MOTION GRAPHICS
10
Animated assets in multiple sizes for paid and social placements
ASSETS TOTAL
50+
One campaign, zero inconsistency
CAMPAIGN STRUCTURE
The campaign rolled out in three phases: Teaser → Launch → Rollout. Three phases, one cohesive look, distributed across social, paid, and partner platforms.
THE RESULT
The campaign ran across the UAE. People outside the crypto space were seeing it everywhere — across apps, social feeds, and partner networks. That's what happens when creative direction and media strategy are built together from day one.
One-Year Anniversary Campaign
For the OKX MENA one-year anniversary in the UAE, we led the full content creation — from concept to rollout.
50+ assets. Bilingual. Everywhere.
Client
OKX MENA
Year
Dec 2025
Delivery
Video, Motion, Graphic Design
Language
English, Arabic
The Brief
OKX had been in the UAE market for one year. They wanted a campaign big enough to dominate every platform — bold, cohesive, and built to drive real engagement around a single message: you could win up to 1 Bitcoin to mark the anniversary. They brought Kynda in to own the creative direction and produce everything from teaser to rollout.
Our Approach
We worked directly with OKX's internal marketing team, social media team, and paid media team to build one unified visual language — clean, high-contrast black and white, big bold bilingual typography, anchored around two things: the prize mechanic and the product itself (the OKX phone UI).
VIDEOS
15
English & Arabic, social and paid formats
STATIC DESIGNS
25
Bilingual, resized for Meta, Yango, Careem, and Noon
MOTION GRAPHICS
10
Animated assets in multiple sizes for paid and social placements
ASSETS TOTAL
50+
One campaign, zero inconsistency
CAMPAIGN STRUCTURE
The campaign rolled out in three phases: Teaser → Launch → Rollout. Three phases, one cohesive look, distributed across social, paid, and partner platforms.
THE RESULT
The campaign ran across the UAE. People outside the crypto space were seeing it everywhere — across apps, social feeds, and partner networks. That's what happens when creative direction and media strategy are built together from day one.
One-Year Anniversary Campaign
For the OKX MENA one-year anniversary in the UAE, we led the full content creation — from concept to rollout.
50+ assets. Bilingual. Everywhere.
Client
OKX MENA
Year
Dec 2025
Delivery
Video, Motion, Graphic Design
Language
English, Arabic
The Brief
OKX had been in the UAE market for one year. They wanted a campaign big enough to dominate every platform — bold, cohesive, and built to drive real engagement around a single message: you could win up to 1 Bitcoin to mark the anniversary. They brought Kynda in to own the creative direction and produce everything from teaser to rollout.
Our Approach
We worked directly with OKX's internal marketing team, social media team, and paid media team to build one unified visual language — clean, high-contrast black and white, big bold bilingual typography, anchored around two things: the prize mechanic and the product itself (the OKX phone UI).
VIDEOS
15
English & Arabic, social and paid formats
STATIC DESIGNS
25
Bilingual, resized for Meta, Yango, Careem, and Noon
MOTION GRAPHICS
10
Animated assets in multiple sizes for paid and social placements
ASSETS TOTAL
50+
One campaign, zero inconsistency
CAMPAIGN STRUCTURE
The campaign rolled out in three phases: Teaser → Launch → Rollout. Three phases, one cohesive look, distributed across social, paid, and partner platforms.
THE RESULT
The campaign ran across the UAE. People outside the crypto space were seeing it everywhere — across apps, social feeds, and partner networks. That's what happens when creative direction and media strategy are built together from day one.
got something?
We’d love to help with your upcoming campaign or evergreen content creation!
got something?
We’d love to help with your upcoming campaign or evergreen content creation!
