FIFA World Cup 2026 — "Pick Your Winners" Campaign
For OKX MENA's FIFA World Cup 2026 campaign, Kynda built a running content series in English and Arabic that carried one simple hook, predict match winners and climb the leaderboard, from kickoff through the final whistle.
13 assets. One hook. Carried bilingually across two months of the tournament.
Client
OKX MENA
Year
Dec 2025
Delivery
Video, Motion, Graphic Design
Language
English, Arabic
The Brief
Tied to the 2026 FIFA World Cup, OKX ran a free-to-play prediction campaign inside its app: pick match winners, climb a leaderboard, and compete for a share of a Bitcoin prize pool. The challenge was to carry a single simple hook across the full length of the tournament, in both English and Arabic, without the message going stale.
Our Approach
We built a running content series rather than a single push — motion graphics to mark key tournament beats, and a steady run of short videos reinforcing the mechanic match after match, bilingually, from group stage through the closing weeks.
VIDEOS
8
Eight short videos reinforcing the prediction mechanic in English and Arabic, released match by match across the tournament.
MOTION GRAPHICS
5
Five motion graphics marking key tournament beats, from kickoff to the closing weeks.
ASSETS TOTAL
13
Two months, every match, one message, never stale, never repeated, in English and Arabic.
CAMPAIGN STRUCTURE
The campaign rolled out across three phases: Kickoff → Group Stage → Knockouts. Three phases, one consistent hook, carried bilingually across social from the tournament's first match to its final rounds.
THE RESULT
Two months, every match, one message — never stale, never repeated, in English and Arabic. Kynda kept OKX in the conversation from kickoff to the final whistle.
FIFA World Cup 2026 — "Pick Your Winners" Campaign
For OKX MENA's FIFA World Cup 2026 campaign, Kynda built a running content series in English and Arabic that carried one simple hook, predict match winners and climb the leaderboard, from kickoff through the final whistle.
13 assets. One hook. Carried bilingually across two months of the tournament.
Client
OKX MENA
Year
Dec 2025
Delivery
Video, Motion, Graphic Design
Language
English, Arabic
The Brief
Tied to the 2026 FIFA World Cup, OKX ran a free-to-play prediction campaign inside its app: pick match winners, climb a leaderboard, and compete for a share of a Bitcoin prize pool. The challenge was to carry a single simple hook across the full length of the tournament, in both English and Arabic, without the message going stale.
Our Approach
We built a running content series rather than a single push — motion graphics to mark key tournament beats, and a steady run of short videos reinforcing the mechanic match after match, bilingually, from group stage through the closing weeks.
VIDEOS
8
Eight short videos reinforcing the prediction mechanic in English and Arabic, released match by match across the tournament.
MOTION GRAPHICS
5
Five motion graphics marking key tournament beats, from kickoff to the closing weeks.
ASSETS TOTAL
13
Two months, every match, one message, never stale, never repeated, in English and Arabic.
CAMPAIGN STRUCTURE
The campaign rolled out across three phases: Kickoff → Group Stage → Knockouts. Three phases, one consistent hook, carried bilingually across social from the tournament's first match to its final rounds.
THE RESULT
Two months, every match, one message — never stale, never repeated, in English and Arabic. Kynda kept OKX in the conversation from kickoff to the final whistle.
FIFA World Cup 2026 — "Pick Your Winners" Campaign
For OKX MENA's FIFA World Cup 2026 campaign, Kynda built a running content series in English and Arabic that carried one simple hook, predict match winners and climb the leaderboard, from kickoff through the final whistle.
13 assets. One hook. Carried bilingually across two months of the tournament.
Client
OKX MENA
Year
Dec 2025
Delivery
Video, Motion, Graphic Design
Language
English, Arabic
The Brief
Tied to the 2026 FIFA World Cup, OKX ran a free-to-play prediction campaign inside its app: pick match winners, climb a leaderboard, and compete for a share of a Bitcoin prize pool. The challenge was to carry a single simple hook across the full length of the tournament, in both English and Arabic, without the message going stale.
Our Approach
We built a running content series rather than a single push — motion graphics to mark key tournament beats, and a steady run of short videos reinforcing the mechanic match after match, bilingually, from group stage through the closing weeks.
VIDEOS
8
Eight short videos reinforcing the prediction mechanic in English and Arabic, released match by match across the tournament.
MOTION GRAPHICS
5
Five motion graphics marking key tournament beats, from kickoff to the closing weeks.
ASSETS TOTAL
13
Two months, every match, one message, never stale, never repeated, in English and Arabic.
CAMPAIGN STRUCTURE
The campaign rolled out across three phases: Kickoff → Group Stage → Knockouts. Three phases, one consistent hook, carried bilingually across social from the tournament's first match to its final rounds.
THE RESULT
Two months, every match, one message — never stale, never repeated, in English and Arabic. Kynda kept OKX in the conversation from kickoff to the final whistle.
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We’d love to help with your upcoming campaign or evergreen content creation!
got something?
We’d love to help with your upcoming campaign or evergreen content creation!
