Bitcoin Pizza Day 2026
For OKX MENA's Bitcoin Pizza Day, we turned a crypto anniversary into something anyone could act on: order a pizza, get a slice of Bitcoin.
7 assets. One hook. Reached beyond OKX's usual audience.
Client
OKX MENA
Year
Dec 2025
Delivery
Video, Motion, Graphic Design
Language
English, Arabic
The Brief
Bitcoin Pizza Day — the anniversary of the first real-world BTC transaction, 10,000 BTC for two pizzas — gave OKX MENA a chance to celebrate crypto culture with something playful and human instead of a straight product push. The ask: build anticipation beforehand, tie it to a real, orderable moment for the audience, mark it with an in-office celebration, and extend its reach through a creator collaboration.
Our Approach
The campaign centered on one simple, ownable hook: order from Pizzaro on Noon and grab your slice of Bitcoin. We built toward it with a teaser, followed with a run of shot video content explaining and reinforcing the mechanic, marked the day itself with an in-office event, and closed with a collaboration featuring content creator Shawn Chidiac alongside Pizzaro UAE — which pushed the campaign onto a feed well outside OKX's usual audience.
VIDEOS
5
English, social and paid
MOTION GRAPHICS
2
Motion pieces reinforcing the mechanic
ASSETS TOTAL
7
One hook, a full campaign
CAMPAIGN STRUCTURE
The campaign rolled out in three phases: Teaser → Mechanic reveal → Rollout. Three phases, one cohesive look, distributed across social, paid, and partner platforms.
THE RESULT
Kynda turned a niche crypto anniversary into something anyone could act on — order a pizza, get a slice of Bitcoin. From teaser to office celebration to creator collaboration, the campaign traveled well beyond OKX's usual audience.
Bitcoin Pizza Day 2026
For OKX MENA's Bitcoin Pizza Day, we turned a crypto anniversary into something anyone could act on: order a pizza, get a slice of Bitcoin.
7 assets. One hook. Reached beyond OKX's usual audience.
Client
OKX MENA
Year
Dec 2025
Delivery
Video, Motion, Graphic Design
Language
English, Arabic
The Brief
Bitcoin Pizza Day — the anniversary of the first real-world BTC transaction, 10,000 BTC for two pizzas — gave OKX MENA a chance to celebrate crypto culture with something playful and human instead of a straight product push. The ask: build anticipation beforehand, tie it to a real, orderable moment for the audience, mark it with an in-office celebration, and extend its reach through a creator collaboration.
Our Approach
The campaign centered on one simple, ownable hook: order from Pizzaro on Noon and grab your slice of Bitcoin. We built toward it with a teaser, followed with a run of shot video content explaining and reinforcing the mechanic, marked the day itself with an in-office event, and closed with a collaboration featuring content creator Shawn Chidiac alongside Pizzaro UAE — which pushed the campaign onto a feed well outside OKX's usual audience.
VIDEOS
5
English, social and paid
MOTION GRAPHICS
2
Motion pieces reinforcing the mechanic
ASSETS TOTAL
7
One hook, a full campaign
CAMPAIGN STRUCTURE
The campaign rolled out in three phases: Teaser → Mechanic reveal → Rollout. Three phases, one cohesive look, distributed across social, paid, and partner platforms.
THE RESULT
Kynda turned a niche crypto anniversary into something anyone could act on — order a pizza, get a slice of Bitcoin. From teaser to office celebration to creator collaboration, the campaign traveled well beyond OKX's usual audience.
Bitcoin Pizza Day 2026
For OKX MENA's Bitcoin Pizza Day, we turned a crypto anniversary into something anyone could act on: order a pizza, get a slice of Bitcoin.
7 assets. One hook. Reached beyond OKX's usual audience.
Client
OKX MENA
Year
Dec 2025
Delivery
Video, Motion, Graphic Design
Language
English, Arabic
The Brief
Bitcoin Pizza Day — the anniversary of the first real-world BTC transaction, 10,000 BTC for two pizzas — gave OKX MENA a chance to celebrate crypto culture with something playful and human instead of a straight product push. The ask: build anticipation beforehand, tie it to a real, orderable moment for the audience, mark it with an in-office celebration, and extend its reach through a creator collaboration.
Our Approach
The campaign centered on one simple, ownable hook: order from Pizzaro on Noon and grab your slice of Bitcoin. We built toward it with a teaser, followed with a run of shot video content explaining and reinforcing the mechanic, marked the day itself with an in-office event, and closed with a collaboration featuring content creator Shawn Chidiac alongside Pizzaro UAE — which pushed the campaign onto a feed well outside OKX's usual audience.
VIDEOS
5
English, social and paid
MOTION GRAPHICS
2
Motion pieces reinforcing the mechanic
ASSETS TOTAL
7
One hook, a full campaign
CAMPAIGN STRUCTURE
The campaign rolled out in three phases: Teaser → Mechanic reveal → Rollout. Three phases, one cohesive look, distributed across social, paid, and partner platforms.
THE RESULT
Kynda turned a niche crypto anniversary into something anyone could act on — order a pizza, get a slice of Bitcoin. From teaser to office celebration to creator collaboration, the campaign traveled well beyond OKX's usual audience.
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We’d love to help with your upcoming campaign or evergreen content creation!
