Brand Awareness Campaign
For a Bybit paid media push, we shot four comedic, everyday scenarios designed to feel native to the feed.
4 videos. One shoot. Built for paid ads.
Client
OKX MENA
Year
Dec 2025
Delivery
Video, Motion, Graphic Design
Language
English, Arabic
The Brief
Bybit needed a paid-media push built for awareness — content that would work in-feed to make the brand feel familiar and approachable to people who weren't necessarily crypto-native yet. The task was a one-off shoot: a small set of videos built to run as paid ads.
Our Approach
We shot four short, comedic, real-life scenarios rather than straight product explainers — everyday domestic moments with Bybit woven in naturally. The tone stayed light and relatable, built to stop the scroll and land the brand without ever feeling like an ad.
VIDEOS
4
English, paid social placements
STATIC DESIGNS
0
0
MOTION GRAPHICS
0
0
ASSETS TOTAL
4
One shoot, four ready to run ads
CAMPAIGN STRUCTURE
A single shoot, four standalone videos — each a different everyday scenario, all built around the same goal: awareness through relatable comedy rather than a hard sell.
THE RESULT
Kynda gave Bybit four ready-to-run paid assets that didn't feel like paid ads — real homes, real reactions, and a light comedic touch that made the brand easy to like on first watch.
Brand Awareness Campaign
For a Bybit paid media push, we shot four comedic, everyday scenarios designed to feel native to the feed.
4 videos. One shoot. Built for paid ads.
Client
OKX MENA
Year
Dec 2025
Delivery
Video, Motion, Graphic Design
Language
English, Arabic
The Brief
Bybit needed a paid-media push built for awareness — content that would work in-feed to make the brand feel familiar and approachable to people who weren't necessarily crypto-native yet. The task was a one-off shoot: a small set of videos built to run as paid ads.
Our Approach
We shot four short, comedic, real-life scenarios rather than straight product explainers — everyday domestic moments with Bybit woven in naturally. The tone stayed light and relatable, built to stop the scroll and land the brand without ever feeling like an ad.
VIDEOS
4
English, paid social placements
STATIC DESIGNS
0
0
MOTION GRAPHICS
0
0
ASSETS TOTAL
4
One shoot, four ready to run ads
CAMPAIGN STRUCTURE
A single shoot, four standalone videos — each a different everyday scenario, all built around the same goal: awareness through relatable comedy rather than a hard sell.
THE RESULT
Kynda gave Bybit four ready-to-run paid assets that didn't feel like paid ads — real homes, real reactions, and a light comedic touch that made the brand easy to like on first watch.
Brand Awareness Campaign
For a Bybit paid media push, we shot four comedic, everyday scenarios designed to feel native to the feed.
4 videos. One shoot. Built for paid ads.
Client
OKX MENA
Year
Dec 2025
Delivery
Video, Motion, Graphic Design
Language
English, Arabic
The Brief
Bybit needed a paid-media push built for awareness — content that would work in-feed to make the brand feel familiar and approachable to people who weren't necessarily crypto-native yet. The task was a one-off shoot: a small set of videos built to run as paid ads.
Our Approach
We shot four short, comedic, real-life scenarios rather than straight product explainers — everyday domestic moments with Bybit woven in naturally. The tone stayed light and relatable, built to stop the scroll and land the brand without ever feeling like an ad.
VIDEOS
4
English, paid social placements
STATIC DESIGNS
0
0
MOTION GRAPHICS
0
0
ASSETS TOTAL
4
One shoot, four ready to run ads
CAMPAIGN STRUCTURE
A single shoot, four standalone videos — each a different everyday scenario, all built around the same goal: awareness through relatable comedy rather than a hard sell.
THE RESULT
Kynda gave Bybit four ready-to-run paid assets that didn't feel like paid ads — real homes, real reactions, and a light comedic touch that made the brand easy to like on first watch.
got something?
We’d love to help with your upcoming campaign or evergreen content creation!
got something?
We’d love to help with your upcoming campaign or evergreen content creation!
